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Scars signal skin in the game.
, Skin in the Game: Hidden Asymmetries in Daily Life -
Premature optimization is the root of all evil.
, The Art of Computer Programming, Volume 1: Fundamental Algorithms -
All we have to decide is what to do with the time that is given us.
, The Fellowship of the Ring -
Any sufficiently advanced technology is indistinguishable from magic.
, Profiles of the Future: An Inquiry into the Limits of the Possible -
The story so far:In the beginning the Universe was created.This has made a lot of people very angry and been widely regarded as a bad move.
, The Restaurant at the End of the Universe -
Morality, it could be argued, represents the way that people would like the world to work, wheareas economics represents how it actually does work.
, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything -
The conventional wisdom is often wrong.
, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything -
A rogue economist explores the hidden side of everything.
, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything -
But if thought corrupts language, language can also corrupt thought.
, Politics and the English Language -
You have no responsibility to live up to what other people think you ought to accomplish. I have no responsibility to be like they expect me to be. It's their mistake, not my failing.
, Surely You're Joking, Mr. Feynman!: Adventures of a Curious Character -
All the time you're saying to yourself, 'I could do that, but I won't,' — which is just another way of saying that you can't.
, Surely You're Joking, Mr. Feynman!: Adventures of a Curious Character -
So I have just one wish for you – the good luck to be somewhere where you are free to maintain the kind of integrity I have described, and where you do not feel forced by a need to maintain your position in the organization, or financial support, or so on, to lose your integrity. May you have that freedom.
, Surely You're Joking, Mr. Feynman!: Adventures of a Curious Character -
ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.
, Zero to One: Notes on Startups, or How to Build the Future -
The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.
, Zero to One: Notes on Startups, or How to Build the Future -
What important truth do very few people agree with you on?
, Zero to One: Notes on Startups, or How to Build the Future -
The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.
, Zero to One: Notes on Startups, or How to Build the Future -
Monopoly is the condition of every successful business.
, Zero to One: Notes on Startups, or How to Build the Future -
Madness is rare in individuals—but in groups, parties, nations, and ages it is the rule,
, Zero to One: Notes on Start Ups, or How to Build the Future -
If your goal is to never make a mistake in your life, you shouldn’t look for secrets. The prospect of being lonely but right—dedicating your life to something that no one else believes in—is already hard. The prospect of being lonely and wrong can be unbearable.
, Zero to One: Notes on Startups, or How to Build the Future -
In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now).
, Zero to One: Notes on Startups, or How to Build the Future -
By the time a student gets to college, he's spent a decade curating a bewilderingly diverse resume to prepare for a completely unknowable future. Come what may, he's ready--for nothing in particular.
, Zero to One: Notes on Startups, or How to Build the Future -
Ralph Waldo Emerson captured this ethos when he wrote: “Shallow men believe in luck, believe in circumstances…. Strong men believe in cause and effect.
, Zero to One: Notes on Start Ups, or How to Build the Future -
If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.
, Zero to One: Notes on Start Ups, or How to Build the Future -
Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.
, Zero to One: Notes on Startups, or How to Build the Future -
You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future.
, Zero to One: Notes on Startups, or How to Build the Future -
the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.
, Zero to One: Notes on Start Ups, or How to Build the Future -
Most of a tech company’s value will come at least 10 to 15 years in the future.
, Zero to One: Notes on Startups, or How to Build the Future -
moving first is a tactic, not a goal.
, Zero to One: Notes on Startups, or How to Build the Future -
you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.
, Zero to One: Notes on Startups, or How to Build the Future -
The best projects are likely to be overlooked, not trumpeted by a crowd; the best problems to work on are often the ones nobody else even tries to solve.
, Zero to One: Notes on Startups, or How to Build the Future -
The road doesn’t have to be infinite after all. Take the hidden paths.
, Zero to One: Notes on Startups, or How to Build the Future -
In a world of scarce resources, globalization without new technology is unsustainable.
, Zero to One: Notes on Startups, or How to Build the Future -
Instead of pursuing many-sided mediocrity and calling it “well-roundedness,” a definite person determines the one best thing to do and then does it.
, Zero to One: Notes on Start Ups, or How to Build the Future -
Unless you have perfectly conventional beliefs, it’s rarely a good idea to tell everybody everything that you know.
, Zero to One: Notes on Start Ups, or How to Build the Future -
anyone would fight for things that matter; true heroes take their personal honor so seriously they will fight for things that don’t matter.
, Zero to One: Notes on Startups, or How to Build the Future -
First, only invest in companies that have the potential to return the value of the entire fund.
, Zero to One: Notes on Startups, or How to Build the Future -
As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.
, Zero to One: Notes on Startups, or How to Build the Future -
The most successful companies make the core progression—to first dominate a specific niche and then scale to adjacent markets—a part of their founding narrative.
, Zero to One: Notes on Startups, or How to Build the Future -
Success is never accidental.
, Zero to One: Notes on Startups, or How to Build the Future -
Why work with a group of people who don’t even like each other?
, Zero to One: Notes on Start Ups, or How to Build the Future -
if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
, Zero to One: Notes on Startups, or How to Build the Future -
Watson, Deep Blue, and ever-better machine learning algorithms are cool. But the most valuable companies in the future won’t ask what problems can be solved with computers alone. Instead, they’ll ask: how can computers help humans solve hard problems?
, Zero to One: Notes on Start Ups, or How to Build the Future -
Sometimes you do have to fight. Where that’s true, you should fight and win.
, Zero to One: Notes on Start Ups, or How to Build the Future -
Finance epitomizes indefinite thinking because it’s the only way to make money when you have no idea how to create wealth.
, Zero to One: Notes on Start Ups, or How to Build the Future -
take unorthodox ideas seriously today, and the mainstream sees that as a sign of progress. We can be glad that there are fewer crazy cults now, yet that gain has come at great cost: we have given up our sense of wonder at secrets left to be discovered.
, Zero to One: Notes on Startups, or How to Build the Future -
Competition can make people hallucinate opportunities where none exist.
, Zero to One: Notes on Startups, or How to Build the Future -
What nerds miss is that it takes hard work to make sales look easy.
, Zero to One: Notes on Startups, or How to Build the Future -
Jobs planned the iPod to be the first of a new generation of portable post-PC devices, but that secret was invisible to most people.
, Zero to One: Notes on Startups, or How to Build the Future -
Every living thing is just a random iteration on some other organism, and the best iterations win.
, Zero to One: Notes on Start Ups, or How to Build the Future -
This would be depressing but for one crucial fact: humans are distinguished from other species by our ability to work miracles. We call these miracles technology.
, Zero to One: Notes on Start Ups, or How to Build the Future -
the single most powerful pattern I have noticed is that successful people find value in unexpected places,
, Zero to One: Notes on Startups, or How to Build the Future -
There’s nothing wrong with a CEO who can sell, but if he actually looks like a salesman, he’s probably bad at sales and worse at tech.
, Zero to One: Notes on Startups, or How to Build the Future -
People are scared of secrets because they are scared of being wrong. By definition, a secret hasn’t been vetted by the mainstream. If your goal is to never make a mistake in your life, you shouldn’t look for secrets. The prospect of being lonely but right—dedicating your life to something that no one else believes in—is already hard. The prospect of being lonely and wrong can be unbearable.
, Zero to One: Notes on Startups, or How to Build the Future -
Vertical progress is harder to imagine because it requires doing something nobody else has ever done.
, Zero to One: Notes on Startups, or How to Build the Future
Quotes I Like
Quotes worth remembering